Clinton Cabinet Member endorses Obama

Yesterday, longtime friend and former cabinet member to Bill Clinton, Robert Reich, endorsed Obama. "His plans for reforming Social Security and health care have a better chance of succeeding," Reich continued. "His approaches to the housing crisis and the failures of our financial markets are sounder than hers ... He has put forward the more enlightened foreign policy and the more thoughtful plan for controlling global warming."
Now, I don't really pay attention to endorsements much. Usually they are senators or congressmen being pushed to take a side, or celebrities trying to get on the front page. But in these types of cases, where longtime friends to a candidate endorse his/her opposition, it tells you a lot. Having been a longtime friend, they know things others might not know. In this case, Reich probably knew (or had an inkling) that Clinton wouldn't be able to handle the job.
Do you pay attention to endorsements? Do they have any effect on your choice for president?
Source: CNN